A brand identity must reflect the values and character of a company. element designs enduring identities that capture the essence of the client, and communicate a strong and consistent visual message across all outputs.

This identity designed for Spirit Medical Communications was carefully and subtly designed to reflect the professionalism and ideas behind the company.

element created an identity and awareness campaign for Liverpool Primary Care Trust to increase attendance at the many NHS walk-in centres around the city.

The client wanted something
"quirky and memorable, that
clearly communicates the kind
of conditions for which patients
should attend walk-in centres for treatment"

The successful "footprint" identity was applied to a comprehensive campaign across the city. Including adshels, bus-sides, mass direct mail, literature and web applications.

This logo design had to reflect the vibrancy and sparkle to launch a new childrens TV production company... the client seems to agree...

“We think this is a work of art! Thank you so much – it is utterly amazing. It says everything about who we are and what we aim to be. It’s dynamic and full of life and celebration and totally life affirming. We love it.

THANK YOU!”

Achieving a visual identity for public bodies that is "representative" of a universally broad and diverse patient base is never straightforward.

This illustrative identity was created to brand Liverpool Community Health, representing the broad spectrum of public users in a captivating and dynamic way.

Computer animations were created to run at the end of Kindle TV broadcasts, on-line and in presentations.

element’s design capabilities are complemented by resource partnerships with specialists providing quality outputs like animation and CGI.

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